As per Microsoft,The new competitive advantage for online courier service Articles the human attention span has fallen to 8 seconds (from 12). So to be able to get the attention of the customers, the online courier services have to find a way to impress the customers in less than 8 seconds. With an abundance of options providing same day delivery, it may not be the only reason for creating customer loyalty. The courier services have to build a competitive advantage for themselves. They have to change their approach from a “solution provider” to a “service provider”.
Let us understand the evolution of building a competitive advantage.
The past was all about convenience
Many companies that came into the business their main objective was κούριερ to position themselves for maximum accessibility. They offered consumers the option to book courier online. They offered courier pickup from home and delivery at the doorsteps. Whether it was a cab-hailing service or food delivery app they hyper-localized system by providing services through “zones”. But if the consumer wanted to get their things delivered it would not always fall in a particular zone. Therefore, start-ups like Pidge offered them to get deliveries done from places that are not only geographically close to the customer but also beyond the boundaries. For example, if you are living in Gurgaon you could get courier pick up and delivery is done in Delhi. Small and medium business enterprises also benefited from the services of Pidge as they were able to reach new customers in new geographic locations.
With one click consumers or businesses could get courier picked and delivered at their doorsteps. These on-demand courier services that were available anytime for consumers were based on the assumption that the new age working population of India needed convenient services that would save their time running around to get things delivered.
The present is about convenience as well as speed
Once the consumer got used to the convenience to book courier online, they wanted more. They wanted everything delivered instantly. The consumers want a fast courier service that could make deliveries on-time. Imagine you forgot your laptop charger back home; you would not wait for 2 days for a delivery company to deliver it to you. Companies like Pidge changed the idea of on-demand delivery when they started offering 60 minutes courier pick up with instant same day delivery. You do not have to wait for days to get your delivery or travel yourself from one place to another to get items picked. You get courier pickup from home and delivered at your doorsteps through one day delivery that too at the click of a button. With technology innovations, the companies must create a platform that provides ease of placing an order as well as being able to track the status. App-based services like Pidge offer live order tracking maps along with same day delivery. The moment you have placed your order till the time your order is delivered, the consumer can track the order online through the app feature of live maps.